{"id":17150,"date":"2025-09-29T13:10:11","date_gmt":"2025-09-29T13:10:11","guid":{"rendered":"https:\/\/presscouncil-ks.org\/?p=17150"},"modified":"2026-06-25T11:09:43","modified_gmt":"2026-06-25T11:09:43","slug":"lirise-i-jep-kuptim-veterregullimi-e-edukimi","status":"publish","type":"post","link":"https:\/\/presscouncil-ks.org\/?p=17150","title":{"rendered":"Liris\u00eb i jep kuptim vet\u00ebrregullimi e edukimi \/ Shkrim nga Brikenda Rexhepi"},"content":{"rendered":"

Edukimi medial nuk \u00ebsht\u00eb m\u00eb luks, por domosdoshm\u00ebri. \u00c7do qytetar duhet t\u00eb jet\u00eb n\u00eb gjendje t\u00eb analizoj\u00eb burimin, t\u00eb kuptoj\u00eb q\u00ebllimin e p\u00ebrmbajtjes dhe t\u00eb dalloj\u00eb raportimin profesional nga manipulimi. Kjo \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje q\u00eb k\u00ebrkon bashk\u00ebpunim: nga shkollat, nga mediat serioze, nga shoq\u00ebria civile dhe nga institucionet.<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Brikenda Rexhepi<\/strong><\/p>\n

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Asnj\u00ebher\u00eb m\u00eb par\u00eb n\u00eb Kosov\u00eb nuk ka pasur m\u00eb shum\u00eb media dhe, nj\u00ebkoh\u00ebsisht, asnj\u00ebher\u00eb informimi nuk ka qen\u00eb m\u00eb i v\u00ebshtir\u00eb. Produktet mediatike q\u00eb i sh\u00ebrbejn\u00eb interesit publik dhe respektojn\u00eb etik\u00ebn e standardet profesionale – jo vet\u00ebm n\u00eb p\u00ebrmbajtje, por edhe n\u00eb form\u00eb – shpesh humbin n\u00eb zhurm\u00ebn e pafundme t\u00eb p\u00ebrmbajtjeve t\u00eb tjera q\u00eb qarkullojn\u00eb n\u00eb platformat digjitale. Shum\u00eb prej tyre nuk kan\u00eb lidhje me gazetarin\u00eb, ndon\u00ebse ashtu prezantohen.<\/p>\n

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Ky nuk \u00ebsht\u00eb thjesht nj\u00eb shp\u00ebrqendrim i audienc\u00ebs. T\u00eb favorizuara nga algoritmet e platformave t\u00eb m\u00ebdha, p\u00ebrmbajtjet q\u00eb synojn\u00eb vet\u00ebm t\u00ebrheqjen e v\u00ebmendjes renditen m\u00eb lart dhe b\u00ebhen m\u00eb t\u00eb dukshme. Dhe k\u00ebto nuk jan\u00eb gjithmon\u00eb t\u00eb pad\u00ebmshme – shpesh shkelin kufijt\u00eb e manipulimit, edhe kur b\u00ebhet fjal\u00eb p\u00ebr \u00e7\u00ebshtje me r\u00ebnd\u00ebsi t\u00eb madhe.<\/p>\n

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N\u00eb nj\u00eb vend si Kosova, ku liria e medias dhe shprehjes \u00ebsht\u00eb nj\u00eb nga arritjet m\u00eb t\u00eb m\u00ebdha pas luft\u00ebs, kjo liri nuk duhet t\u00eb vihet n\u00eb pik\u00ebpyetje p\u00ebr shkak t\u00eb sfidave q\u00eb sjell realiteti digjital. P\u00ebrkundrazi, ajo k\u00ebrkon m\u00eb shum\u00eb angazhim – nga K\u00ebshilli i Mediave t\u00eb Shkruara, nga sistemi arsimor, por edhe nga vet\u00eb qytetar\u00ebt.<\/p>\n

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Sot kemi dy profile t\u00eb ndryshme mediash: nj\u00ebra ekziston p\u00ebr t\u00eb informuar, tjetra p\u00ebr t\u00eb p\u00ebrfituar dhe\/ose manipuluar. P\u00ebrmbajtja e bazuar n\u00eb fakte, kontekst dhe balanc\u00eb, q\u00eb ruan standardet profesionale, nuk gjeneron t\u00eb hyra dhe, rrjedhimisht, v\u00ebshtir\u00eb se mbijeton. Nd\u00ebrkoh\u00eb, tekstet e thjeshtuara deri n\u00eb banalitet, titujt provokues dhe tregimet q\u00eb nxisin imponim mendimi ose vet\u00ebm kureshtje sip\u00ebrfaq\u00ebsore jan\u00eb ato q\u00eb sjellin klikime, shp\u00ebrndarje dhe t\u00eb ardhura t\u00eb m\u00ebdha.<\/p>\n

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Ky kontrast po e shtyn gazetarin\u00eb drejt nj\u00eb krize t\u00eb dyfisht\u00eb: financiare dhe etike.<\/p>\n

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Por \u00e7far\u00eb ndodh kur sistemi q\u00eb duhet t\u00eb mbroj\u00eb vlerat e gazetaris\u00eb profesionale nuk arrin t\u00eb p\u00ebrshtatet me realitetin digjital? Sot vler\u00ebsimi p\u00ebr gazetarin\u00eb nuk matet m\u00eb me ndikimin shoq\u00ebror apo me cil\u00ebsin\u00eb e informacionit, por me numrin e klikimeve, koh\u00ebn e q\u00ebndrimit n\u00eb faqe dhe reagimet n\u00eb rrjete sociale. Kjo logjik\u00eb tregu ka kthyer audienc\u00ebn nga qytetar\u00eb t\u00eb interesuar p\u00ebr informim, n\u00eb konsumator\u00eb t\u00eb p\u00ebrmbajtjes s\u00eb shpejt\u00eb dhe shpesh t\u00eb pand\u00ebrgjegjshme.<\/p>\n

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Pyetja q\u00eb shtrohet \u00ebsht\u00eb: si mund t\u00eb mbijetoj\u00eb financiarisht nj\u00eb media q\u00eb ruan standardet? N\u00eb vendet me tregje t\u00eb m\u00ebdha, modeli ekonomik i gazetaris\u00eb cil\u00ebsore \u00ebsht\u00eb tronditur nga platformat teknologjike q\u00eb p\u00ebrthithin pjes\u00ebn m\u00eb t\u00eb madhe t\u00eb t\u00eb hyrave nga reklamat. Mediat po eksplorojn\u00eb forma t\u00eb reja t\u00eb q\u00ebndrueshm\u00ebris\u00eb. N\u00eb Kosov\u00eb, ku tregu reklamues \u00ebsht\u00eb edhe ashtu i vog\u00ebl, mediat profesionale – ve\u00e7an\u00ebrisht ato t\u00eb regjistruara si biznese, jo si OJQ – p\u00ebrballen me nj\u00eb presion t\u00eb trefisht\u00eb: dob\u00ebsim t\u00eb vazhduesh\u00ebm t\u00eb tregut t\u00eb reklam\u00ebs, konkurrenc\u00eb t\u00eb padrejt\u00eb dhe munges\u00eb mb\u00ebshtetjeje nga donator\u00ebt. Shto k\u00ebsaj edhe kushtet e pafavorshme t\u00eb shp\u00ebrndarjes, t\u00eb diktuara nga algoritmet e platformave globale.<\/p>\n

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Nd\u00ebrkoh\u00eb, p\u00ebrmbajtjet sensacionale dhe joetike g\u00ebzojn\u00eb terren. P\u00ebr pasoj\u00eb, publiku fillon ta humb\u00eb aft\u00ebsin\u00eb p\u00ebr t\u00eb dalluar mes lajmit t\u00eb besuesh\u00ebm dhe p\u00ebrmbajtjes q\u00eb vet\u00ebm duket si lajm. Kjo \u00e7on n\u00eb nj\u00eb rrezik edhe m\u00eb t\u00eb madh: normalizimin e dezinformimit si pjes\u00eb e diskursit t\u00eb p\u00ebrditsh\u00ebm. Dhe kur dezinformimi b\u00ebhet i zakonsh\u00ebm, edhe e v\u00ebrteta fillon t\u00eb relativizohet.<\/p>\n

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Kjo ka prodhuar edhe nj\u00eb kategori \u201cgazetar\u00ebsh\u201d q\u00eb parimet etike i quajn\u00eb \u201cgazetari t\u00eb vjet\u00ebr\u201d – t\u00eb ngurt\u00eb dhe t\u00eb pap\u00ebrshtatshme p\u00ebr koh\u00ebn e rrjeteve sociale. Nj\u00eb keqkuptim i rreziksh\u00ebm, q\u00eb n\u00eb em\u00ebr t\u00eb zhvillimeve teknologjike tenton t\u00eb relativizoj\u00eb vlerat q\u00eb ndajn\u00eb gazetarin\u00eb nga propaganda apo thashethemet. Verifikimi i informacionit, ndarja e lajmit nga opinioni, respektimi i privat\u00ebsis\u00eb dhe shmangia e gjuh\u00ebs s\u00eb urrejtjes – nuk jan\u00eb luks i s\u00eb kaluar\u00ebs, por domosdoshm\u00ebri universale. N\u00eb k\u00ebt\u00eb realitet, vet\u00ebrregullimi i bazuar n\u00eb Kodin e Etik\u00ebs mbetet shpresa q\u00eb profesioni t\u00eb mos e humb\u00eb kuptimin. Po ashtu, \u00ebsht\u00eb m\u00ebnyra m\u00eb e mir\u00eb p\u00ebr t\u00eb mbrojtur lirin\u00eb e mediave, sepse shmang censur\u00ebn dhe nd\u00ebrhyrjet politike.<\/p>\n

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K\u00ebshilli i Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs (KMShK), si mekaniz\u00ebm vet\u00ebrregullues, ka nj\u00ebzet vjet q\u00eb promovon dhe mbik\u00ebqyr zbatimin e Kodit t\u00eb Etik\u00ebs. Ai nuk \u00ebsht\u00eb \u201cpolici\u201d i mediave, por nj\u00eb adres\u00eb ku qytetar\u00ebt dhe vet\u00eb mediat mund t\u00eb k\u00ebrkojn\u00eb llogari p\u00ebr standardet profesionale. Vendimet e tij nuk jan\u00eb nd\u00ebshkuese, por mbajn\u00eb pesh\u00ebn e opinionit publik dhe t\u00eb legjitimitetit moral. Pik\u00ebrisht ky \u00ebsht\u00eb q\u00ebllimi: t\u00eb mbaj\u00eb gjall\u00eb iden\u00eb se gazetaria, mbi t\u00eb gjitha, \u00ebsht\u00eb sh\u00ebrbim publik.<\/p>\n

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Megjithat\u00eb, kjo \u00ebsht\u00eb e pamundur pa nj\u00eb audienc\u00eb t\u00eb vet\u00ebdijshme. Edukimi medial nuk \u00ebsht\u00eb m\u00eb luks, por domosdoshm\u00ebri. \u00c7do qytetar duhet t\u00eb jet\u00eb n\u00eb gjendje t\u00eb analizoj\u00eb burimin, t\u00eb kuptoj\u00eb q\u00ebllimin e p\u00ebrmbajtjes dhe t\u00eb dalloj\u00eb raportimin profesional nga manipulimi. Kjo \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje q\u00eb k\u00ebrkon bashk\u00ebpunim: nga shkollat, nga mediat serioze, nga shoq\u00ebria civile dhe nga institucionet. Edukimi medial duhet t\u00eb filloj\u00eb her\u00ebt – madje n\u00eb \u00e7erdhe. N\u00eb shkolla duhet t\u00eb m\u00ebsohet si t\u00eb kuptohet media, si t\u00eb njihen lajmet e v\u00ebrteta dhe si t\u00eb dallohen nga lajmet e rreme apo t\u00eb manipuluara. \u00cbsht\u00eb m\u00ebnyra e vetme p\u00ebr t\u00eb nd\u00ebrtuar nj\u00eb shoq\u00ebri t\u00eb p\u00ebrgjegjshme dhe kritike.<\/p>\n

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Nj\u00eb sistem efektiv vet\u00ebrregullimi dhe nj\u00eb edukim medial i mir\u00ebfillt\u00eb b\u00ebjn\u00eb dallimin. Por kjo k\u00ebrkon vullnet dhe angazhim nga t\u00eb gjitha pal\u00ebt: mediat duhet t\u00eb jen\u00eb transparente dhe profesionale; institucionet arsimore duhet t\u00eb p\u00ebrfshijn\u00eb edukimin medial n\u00eb programet shkollore; qytetar\u00ebt duhet t\u00eb jen\u00eb selektiv\u00eb dhe t\u00eb refuzojn\u00eb p\u00ebrmbajtjen e manipuluar; nd\u00ebrsa organizatat e shoq\u00ebris\u00eb civile duhet t\u00eb ndihmojn\u00eb n\u00eb ngritjen e vet\u00ebdijes.<\/p>\n

 <\/p>\n

N\u00eb Kosov\u00eb, ku liria e medias \u00ebsht\u00eb nj\u00eb prej arritjeve m\u00eb t\u00eb r\u00ebnd\u00ebsishme, duhet t\u00eb b\u00ebjm\u00eb m\u00eb shum\u00eb p\u00ebr ta mbrojtur at\u00eb – jo duke kufizuar fjal\u00ebn, por duke rritur cil\u00ebsin\u00eb dhe duke edukuar qytetar\u00ebt q\u00eb ta kuptojn\u00eb dhe ta p\u00ebrdorin me p\u00ebrgjegj\u00ebsi k\u00ebt\u00eb liri. Vet\u00ebm k\u00ebshtu mund t\u00eb nd\u00ebrtojm\u00eb media q\u00eb i sh\u00ebrbejn\u00eb interesit publik dhe nj\u00eb shoq\u00ebri q\u00eb merr vendime t\u00eb informuara dhe t\u00eb p\u00ebrgjegjshme.<\/p>\n

\"\"<\/p>\n

(Autorja \u00ebsht\u00eb kryeredaktore e Grupit Koha dhe kryetare e K\u00ebshillit t\u00eb Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs (KMShK). Ky artikull \u00ebsht\u00eb shkruar n\u00eb kuad\u00ebr t\u00eb projektit \u201cMedia Jon\u00eb<\/a>\u201d<\/span>. Q\u00ebndrimet dhe opinionet e shprehura n\u00eb k\u00ebt\u00eb punim i p\u00ebrkasin vet\u00ebm autorit dhe nuk pasqyrojn\u00eb domosdoshm\u00ebrisht q\u00ebndrimet dhe opinionet e Bashkimit Evropian. Projekti rajonal \u201cMedia Jon\u00eb: Nism\u00eb p\u00ebr Avancimin e Edukimit Medial, Dialogut dhe Aktivizmit\u201d zbatohet me mb\u00ebshtetje financiare nga Bashkimi Evropian nga organizatat partnere: SEENPM<\/a>,\u00a0Instituti Shqiptar i Medias<\/a>,\u00a0Qendra Mediale n\u00eb Sarajev\u00eb<\/a>,\u00a0K\u00ebshilli i Mediave t\u00eb Shkruara i Kosov\u00ebs<\/a>,\u00a0Instituti Mediatik i Malit t\u00eb Zi<\/a>,\u00a0Instituti i Medias i Maqedonis\u00eb<\/a>,\u00a0Shkolla e Gazetaris\u00eb Novi Sad<\/a>,\u00a0Instituti i Paqes<\/a>\u00a0dhe\u00a0Bianet<\/a>.)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Edukimi medial nuk \u00ebsht\u00eb m\u00eb luks, por domosdoshm\u00ebri. \u00c7do qytetar duhet t\u00eb jet\u00eb n\u00eb gjendje t\u00eb analizoj\u00eb burimin, t\u00eb kuptoj\u00eb q\u00ebllimin e p\u00ebrmbajtjes dhe t\u00eb dalloj\u00eb raportimin profesional nga manipulimi. Kjo \u00ebsht\u00eb nj\u00eb p\u00ebrpjekje q\u00eb k\u00ebrkon bashk\u00ebpunim: nga shkollat, nga mediat serioze, nga shoq\u00ebria civile dhe nga institucionet. \u00a0 Brikenda Rexhepi   Asnj\u00ebher\u00eb m\u00eb par\u00eb […]<\/p>\n","protected":false},"author":2,"featured_media":17151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-17150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sq"],"acf":{"video_title":"","video":false},"yoast_head":"\nLiris\u00eb i jep kuptim vet\u00ebrregullimi e edukimi \/ Shkrim nga Brikenda Rexhepi - K\u00ebshilli i Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs | P\u00ebr nj\u00eb gazetari etike dhe profesionale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/presscouncil-ks.org\/?p=17150\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liris\u00eb i jep kuptim vet\u00ebrregullimi e edukimi \/ Shkrim nga Brikenda Rexhepi - K\u00ebshilli i Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs | P\u00ebr nj\u00eb gazetari etike dhe profesionale\" \/>\n<meta property=\"og:description\" content=\"Edukimi medial nuk \u00ebsht\u00eb m\u00eb luks, por domosdoshm\u00ebri. \u00c7do qytetar duhet t\u00eb jet\u00eb n\u00eb gjendje t\u00eb analizoj\u00eb burimin, t\u00eb kuptoj\u00eb q\u00ebllimin e p\u00ebrmbajtjes dhe t\u00eb dalloj\u00eb raportimin profesional nga manipulimi. 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