The Press Council of Kosovo (PCK) has published, in Albanian and Serbian, the media guide “Artificial Intelligence and Ethics in Journalism”.
The guide is based on professional theories and best practices, which aim to assist journalists and media in the responsible use of AI, while promoting ethics, transparency and fairness, as essential principles for preserving the values of journalism.
The guide was produced with the support of UNESCO, within the framework of the project “Building Trust in the Media in South-Eastern Europe: Supporting Journalism as a Public Good”, funded by the European Union.
You can find the Albanian version of the guide here:
You can find the Serbian version of the guide here:
https://presscouncil-ks.org/wp-content/uploads/2026/06/Udhezues-per-AI-Serbisht-1.pdf
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