{"id":17331,"date":"2025-10-24T16:20:04","date_gmt":"2025-10-24T16:20:04","guid":{"rendered":"https:\/\/presscouncil-ks.org\/?p=17331"},"modified":"2025-10-24T16:22:30","modified_gmt":"2025-10-24T16:22:30","slug":"gjigantet-e-teknologjise-rrjetet-sociale-dhe-gazetaria-te-rrish-apo-te-ikesh","status":"publish","type":"post","link":"http:\/\/presscouncil-ks.org\/?p=17331","title":{"rendered":"Gjigant\u00ebt e Teknologjis\u00eb, Rrjetet Sociale dhe Gazetaria: T\u00eb rrish apo t\u00eb ik\u00ebsh?"},"content":{"rendered":"

Kur u pyet n\u00ebse duhet t\u00eb jemi fare n\u00eb rrjetet sociale, Victoire Rio u p\u00ebrgjigj me nj\u00eb pyetje tjet\u00ebr: \u201cDuhet t\u00eb q\u00ebndrojm\u00eb, sepse kjo \u00ebsht\u00eb nj\u00eb fush\u00ebbetej\u00eb. N\u00ebse largohemi, kush do t\u00eb mbetet n\u00eb t\u00eb?\u201d<\/em><\/strong><\/p>\n

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Nga Ilir Gashi<\/strong><\/p>\n

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“Atyre nuk iu intereson t\u00eb nd\u00ebrtojn\u00eb komunitete apo t\u00eb informojn\u00eb njer\u00ebzit. Iu intereson vet\u00ebm t\u00eb marrin reklama,\u201d tha sinqerisht Victoire Rio,<\/strong> themeluese dhe drejtuese e organizat\u00ebs me emrin shum\u00eb t\u00eb p\u00ebrshtatsh\u00ebm \u201cWhat to Fix\u201d dhe eksperte p\u00ebr integritetin e informacionit.<\/p>\n

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Dhe me t\u00eb v\u00ebrtet\u00eb, q\u00eb nga fjal\u00ebt e para t\u00eb hapjes, u b\u00eb e qart\u00eb se k\u00ebsaj here nuk do t\u00eb ndiqnim rrug\u00ebt pragmatike t\u00eb zakonshme t\u00eb paneleve mbi gazetarin\u00eb dhe mediat sociale: si t\u00eb promovoni p\u00ebrmbajtjen tuaj m\u00eb me sukses n\u00eb TikTok ose Instagram, cila \u00ebsht\u00eb gjat\u00ebsia ideale e videove, si t\u00eb t\u00ebrhiqni v\u00ebmendjen e audienc\u00ebs me fjal\u00ebn e par\u00eb t\u00eb nj\u00eb postimi n\u00eb Facebook, etj.<\/p>\n

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N\u00eb qend\u00ebr t\u00eb diskutimit, q\u00eb u mbajt s\u00eb fundmi n\u00eb Fakultetin e Shkencave Politike n\u00eb Sarajev\u00eb si pjes\u00eb e konferenc\u00ebs Our Media<\/strong> t\u00eb organizuar nga SEENPM dhe Qendra Mediale (Sarajev\u00eb), q\u00ebndronte nj\u00eb pyetje shum\u00eb m\u00eb themelore: a duhet t\u00eb jemi fare n\u00eb mediat sociale?<\/p>\n

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\u201cN\u00eb gazetari, aktiviz\u00ebm dhe luft\u00ebn p\u00ebr t\u00eb drejtat e njeriut, shpesh mb\u00ebshtetemi te mediat sociale p\u00ebr t\u00eb arritur audienc\u00ebn ton\u00eb ose p\u00ebr t\u00eb fuqizuar z\u00ebrat e margjinalizuar,\u201d shpjegoi Marina Grnja<\/strong> nga Shkolla e Gazetaris\u00eb e Novi Sad. \u201cN\u00eb t\u00eb nj\u00ebjt\u00ebn koh\u00eb, k\u00ebto platforma bazohen n\u00eb nj\u00eb model biznesi q\u00eb p\u00ebrfiton nga v\u00ebmendja jon\u00eb, t\u00eb dh\u00ebnat tona dhe ndonj\u00ebher\u00eb\u2014edhe nga p\u00ebrhapja e dezinformatave.\u201d<\/p>\n

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Me fjal\u00eb t\u00eb tjera, a po ushqejm\u00eb ne me t\u00eb v\u00ebrtet\u00eb bish\u00ebn q\u00eb po na g\u00eblltit?<\/p>\n

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Nj\u00eb dilem\u00eb q\u00eb nuk \u00ebsht\u00eb aspak e thjesht\u00eb<\/strong><\/p>\n

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P\u00ebr Fe\u0111a Kulenoviq,<\/strong> ekspert n\u00eb t\u00eb dh\u00ebna dhe siguri digjitale, kjo dilem\u00eb nuk \u00ebsht\u00eb aspak e thjesht\u00eb. Nga nj\u00ebra an\u00eb, si\u00e7 e shpjegoi ai me gjall\u00ebri, t\u00eb thuash se nuk duhet t\u00eb jemi n\u00eb mediat sociale do t\u00eb ishte sikur t\u00eb thuash se si gazetar\u00eb ose aktivist\u00eb q\u00eb p\u00ebrpiqen t\u00eb mbrojn\u00eb t\u00eb dob\u00ebtit, t\u00eb cenueshmit dhe margjinalizuarit, duhet t\u00eb shmangim lagjet me kriminalitet t\u00eb lart\u00eb\u2014aty ku ata jan\u00eb, n\u00eb fakt, shpesh viktimat.<\/p>\n

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Megjithat\u00eb, jo \u00e7do form\u00eb pranie n\u00eb media sociale \u00ebsht\u00eb nj\u00eb ide e mir\u00eb n\u00eb vetvete. \u201cDuhet t\u00eb nd\u00ebrtojm\u00eb qasjen ton\u00eb ndaj mediave sociale n\u00eb m\u00ebnyr\u00eb strategjike. N\u00ebse nuk e b\u00ebjm\u00eb, thjesht dor\u00ebzohemi para p\u00ebrmbytjes dhe ushqejm\u00eb zjarrin e dezinformatave,\u201d thot\u00eb Kulenoviq, duke pranuar se mediat e pavarura me fonde t\u00eb pakta n\u00eb rajonin e Evrop\u00ebs Juglindore jo gjithnj\u00eb e kan\u00eb mund\u00ebsin\u00eb e nj\u00eb qasjeje strategjike e t\u00eb menduar mir\u00eb p\u00ebr p\u00ebrdorimin e rrjeteve sociale.<\/p>\n

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S\u00eb fundi, Kulenoviq beson se \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb kuptohet se roli i medias ka ndryshuar. \u201cNe nuk jemi m\u00eb rojtar\u00eb,\u201d thot\u00eb ai, duke treguar se ata n\u00eb pushtet tani mund, pavar\u00ebsisht medias dhe p\u00ebrmes rrjeteve sociale, t\u00eb arrijn\u00eb audienc\u00ebn e tyre drejtp\u00ebrdrejt, t\u00eb form\u00ebsojn\u00eb opinionet dhe t\u00eb ndikojn\u00eb n\u00eb sjelljen e tyre, madje edhe p\u00ebrmes p\u00ebrdorimit t\u00eb dezinformatave. Megjithat\u00eb, kjo nuk do t\u00eb thot\u00eb se mediat nuk kan\u00eb m\u00eb rol p\u00ebr t\u00eb luajtur.<\/p>\n

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\u201cKa nj\u00eb term n\u00eb informatik\u00ebn e sh\u00ebndetit \u2014 apomeditation. N\u00eb nj\u00eb situat\u00eb ku \u00e7do kush mund t\u00eb gjej\u00eb informacion mjek\u00ebsor online, roli i mjekut ka ndryshuar \u2014 ata nuk jan\u00eb m\u00eb t\u00eb vetmit q\u00eb zot\u00ebrojn\u00eb informacionin dhe kurr\u00eb nuk do t\u00eb jen\u00eb. Megjithat\u00eb, roli i tyre \u00ebsht\u00eb t\u00eb q\u00ebndrojn\u00eb pran\u00eb pacientit dhe t\u2019i ndihmojn\u00eb t\u00eb dallojn\u00eb se cilat burime jan\u00eb t\u00eb sakta dhe cilat jo. E nj\u00ebjta gj\u00eb vlen p\u00ebr gazetar\u00ebt dhe median.\u201d<\/p>\n

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Vet\u00ebm th\u00ebrrimet e vjetra t\u00eb reklamave mbeten p\u00ebr median<\/strong><\/p>\n

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Nuk \u00ebsht\u00eb nj\u00eb argument i ri se pozicioni i v\u00ebshtir\u00eb ekonomik i mediave t\u00eb pavarura shkaktohet kryesisht nga zhdukja e modelit t\u00eb tyre t\u00eb m\u00ebparsh\u00ebm t\u00eb biznesit, ku t\u00eb ardhurat e tyre vinin nga reklamat. Me shfaqjen e platformave q\u00eb mund\u00ebsuan nj\u00eb sakt\u00ebsi t\u00eb papar\u00eb m\u00eb par\u00eb n\u00eb targetimin e audienc\u00ebs, kjo tort\u00eb u zhvendos n\u00eb tryez\u00ebn e gjigant\u00ebve t\u00eb teknologjis\u00eb, duke l\u00ebn\u00eb median vet\u00ebm me pak th\u00ebrrime. P\u00ebr shembull, Meta, Google dhe Amazon marrin m\u00eb shum\u00eb se 50 p\u00ebr qind t\u00eb buxhetit vjetor global t\u00eb reklamave (dhe mbi 60 p\u00ebr qind n\u00ebse p\u00ebrjashtohet Kina).<\/p>\n

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Megjithat\u00eb, ekziston edhe mendimi se mediat sociale, lufta kund\u00ebr dezinformatave dhe q\u00ebndrueshm\u00ebria financiare e mediave mund t\u00eb ecin krah p\u00ebr krah \u2014 t\u00eb pakt\u00ebn kur b\u00ebhet fjal\u00eb p\u00ebr organizatat q\u00eb merren me verifikimin e fakteve. Q\u00eb nga viti 2016, Meta ka investuar mbi 100 milion dollar\u00eb n\u00eb mb\u00ebshtetje t\u00eb iniciativave t\u00eb verifikimit t\u00eb fakteve. Pas mbylljes s\u00eb programit n\u00eb Shtetet e Bashkuara n\u00eb janar, kjo mb\u00ebshtetje ende p\u00ebrfaq\u00ebson nj\u00eb burim t\u00eb r\u00ebnd\u00ebsish\u00ebm, edhe pse gjithnj\u00eb e m\u00eb t\u00eb pasigurt, t\u00eb t\u00eb ardhurave p\u00ebr shum\u00eb organizata n\u00eb Evrop\u00eb. Por a e kompenson kjo mb\u00ebshtetje d\u00ebmin e shkaktuar mediave dhe publikut nga shp\u00ebrndarja masive e dezinformatave p\u00ebrmes platformave t\u00eb Meta-s?<\/p>\n

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\u201cGjat\u00eb gjasht\u00eb viteve t\u00eb fundit, kemi dokumentuar programin e monetizimit t\u00eb Meta-s\u2014kjo do t\u00eb thot\u00eb, kemi p\u00ebrpiluar nj\u00eb list\u00eb t\u00eb t\u00eb gjitha llogarive n\u00eb Facebook dhe Instagram p\u00ebr t\u00eb cilat Meta paguan p\u00ebr p\u00ebrmbajtjen q\u00eb publikojn\u00eb. \u00cbsht\u00eb mjaft interesante t\u00eb v\u00ebresh se shum\u00eb nga aktor\u00ebt q\u00eb jan\u00eb objekt i pun\u00ebs s\u00eb verifikuesve t\u00eb fakteve nj\u00ebkoh\u00ebsisht fitojn\u00eb para nga Meta duke postuar p\u00ebrmbajtje n\u00eb Facebook dhe Instagram. Pra, ke nj\u00eb kompani q\u00eb paguan verifikuesit e fakteve p\u00ebr t\u00eb shpenzuar koh\u00eb me t\u00eb nj\u00ebjt\u00ebn p\u00ebrmbajtje q\u00eb Meta vet\u00eb nxit financiarisht,\u201d thot\u00eb Victoire Rio<\/strong>.<\/p>\n

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\u201cPlatforma fiton n\u00eb t\u00eb v\u00ebrtet\u00eb nga nj\u00eb shumic\u00eb aktor\u00ebsh q\u00eb prodhojn\u00eb p\u00ebrmbajtje n\u00eb shkelje totale t\u00eb politikave t\u00eb tyre t\u00eb p\u00ebrmbajtjes. Ata fitojn\u00eb para nga entitete q\u00eb jan\u00eb n\u00ebn ndonj\u00eb form\u00eb sanksioni n\u00eb rrjet, nga politikan\u00ebt, partit\u00eb politike, f\u00ebmij\u00ebt, policia dhe ushtria\u2014me fjal\u00eb t\u00eb tjera, b\u00ebjn\u00eb gjith\u00e7ka q\u00eb politikat e tyre thon\u00eb se nuk duhet t\u00eb b\u00ebjn\u00eb, dhe n\u00eb disa raste mund t\u00eb shkelin edhe ligjin.\u201d<\/p>\n

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Nuk ka mjaftuesh\u00ebm gazetar\u00eb q\u00eb e kuptojn\u00eb k\u00ebt\u00eb fush\u00eb<\/strong><\/p>\n

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Megjithat\u00eb, edhe ne jemi pjes\u00eb e problemit: Kulenovi\u0107 beson se nuk ka mjaft gazetar\u00eb q\u00eb e kuptojn\u00eb k\u00ebt\u00eb fush\u00eb.<\/p>\n

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\u201cMendoj se mediat duhet t\u00eb largohen nga raportimi mbi at\u00eb se kush twitoi \u00e7far\u00eb dhe t\u00eb fillojn\u00eb t\u00eb shpjegojn\u00eb pasojat e gjith\u00eb k\u00ebsaj \u2014 dhe p\u00ebrs\u00ebri t\u00eb b\u00ebhen edukator\u00eb. Dikur detyra e medias nuk ishte vet\u00ebm t\u00eb transmetonte informacion, por edhe t\u00eb edukonte audienc\u00ebn. Por para se t\u00eb b\u00ebjm\u00eb k\u00ebt\u00eb, duhet t\u00eb edukojm\u00eb veten.\u201d<\/p>\n

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P\u00ebr \u00e7far\u00eb sakt\u00ebsisht?<\/p>\n

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\u201cP\u00ebr mediat dhe gazetar\u00ebt e pavarur, \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb ken\u00eb nd\u00ebrgjegj\u00ebsim \u2014 nj\u00eb nd\u00ebrgjegj\u00ebsim strategjik \u2014 p\u00ebr p\u00ebrdorimin etik t\u00eb mediave sociale. Kjo do t\u00eb thot\u00eb nd\u00ebrtimi i q\u00ebndres\u00ebs, dmth, t\u00eb sigurohet q\u00eb t\u00eb gjith\u00eb n\u00eb redaksi dhe organizat\u00eb jan\u00eb t\u00eb vet\u00ebdijsh\u00ebm dhe i kuptojn\u00eb kufizimet dhe d\u00ebmin q\u00eb shkaktojn\u00eb k\u00ebto platforma, dhe t\u00eb zhvillojn\u00eb praktika q\u00eb u lejojn\u00eb t\u00eb zvog\u00eblojn\u00eb ose t\u00eb shmangin k\u00ebto efekte negative,\u201d thot\u00eb Rima Sghaier<\/strong>, k\u00ebrkuese dhe aktiviste p\u00ebr lirin\u00eb e internetit nga Italia.<\/p>\n

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A \u00ebsht\u00eb zgjedhja v\u00ebrtet kaq e leht\u00eb?<\/strong><\/p>\n

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K\u00ebto praktika mund t\u00eb p\u00ebrfshijn\u00eb kaq shum\u00eb gj\u00ebra: eksplorimin e platformave alternative dhe hap\u00ebsirave p\u00ebr t\u00eb lidhur me audienc\u00ebn (\u201cNewsletter-at u kan\u00eb mbushur t\u00eb gjith\u00ebve inbox-in,\u201d nd\u00ebrhyn Victoire Rio<\/strong>, \u201cpor ka m\u00ebnyra t\u00eb tjera\u201d); fitimin e m\u00eb shum\u00eb njohurive mbi r\u00ebnd\u00ebsin\u00eb e enkriptimit n\u00eb komunikimin digjital (\u201cKur dikush thot\u00eb, \u2018Thyej enkriptimin,\u2019 sulmo,\u201d qesh Kulenoviq, edhe pse nuk duket t\u00eb qesh\u00eb krejt\u00ebsisht); si dhe mbi privat\u00ebsin\u00eb e t\u00eb dh\u00ebnave t\u00eb p\u00ebrdoruesve dhe redaksis\u00eb, etj.<\/p>\n

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Duket si nj\u00eb zgjedhje e leht\u00eb: t\u00eb m\u00ebsosh dhe t\u00eb adoptohesh n\u00eb platforma, mjete dhe teknologji t\u00eb reja emocionuese krahasuar me publikimin e tre shpjegimeve t\u00eb verifikuara dhe t\u00eb redaktuara me kujdes n\u00eb Instagram deri n\u00eb or\u00ebn pes\u00eb, vet\u00ebm p\u00ebr t\u00eb konkurruar p\u00ebr v\u00ebmendjen me nj\u00eb bot AI q\u00eb mbush audienc\u00ebn tuaj me dhjet\u00eb video pa kuptim p\u00ebr sekond\u00eb.<\/p>\n

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Megjithat\u00eb, a jan\u00eb mediat dhe gazetar\u00ebt, n\u00ebn kushte t\u00eb pak\u00ebsimit t\u00eb financave, v\u00ebrtet t\u00eb lir\u00eb t\u00eb zgjedhin se si t\u00eb shpenzojn\u00eb koh\u00ebn dhe burimet e tjera?<\/p>\n

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\u201cN\u00eb buxhetimin e projekteve q\u00eb i dor\u00ebzojm\u00eb disa donator\u00ebve, shpesh trajtojm\u00eb alokimin e fondeve p\u00ebr promovim n\u00eb mediat sociale si t\u00eb detyruesh\u00ebm. Nuk thuhet shprehimisht se duhet p\u00ebr ato platforma, por n\u00ebnkuptohet nga k\u00ebrkesa p\u00ebr aktivitete t\u00eb forta komunikimi. Dhe \u00ebsht\u00eb e v\u00ebshtir\u00eb t\u00eb kuptojm\u00eb se, n\u00eb nj\u00eb treg mediatik kaq t\u00eb varf\u00ebr, kemi rezervuar nj\u00eb shum\u00eb t\u00eb madhe parash p\u00ebr promovim n\u00eb k\u00ebto platforma,\u201d thot\u00eb Maida Muminoviq,<\/strong> Drejtoresh\u00eb Ekzekutive e Qendr\u00ebs s\u00eb Mediave n\u00eb Sarajev\u00eb<\/strong>.<\/p>\n

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Shum\u00eb pjes\u00ebmarr\u00ebs tundin kok\u00ebn n\u00eb shenj\u00eb dakord\u00ebsie, dhe Maida ka nj\u00eb sugjerim: \u201cDuhet t\u00eb k\u00ebrkojm\u00eb q\u00eb k\u00ebto praktika thjesht t\u00eb mos jen\u00eb m\u00eb t\u00eb pranueshme p\u00ebr shum\u00eb organizata t\u00eb shoq\u00ebris\u00eb civile, ve\u00e7an\u00ebrisht p\u00ebr ato q\u00eb punojn\u00eb n\u00eb t\u00eb drejtat e njeriut.\u201d<\/p>\n

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\u201c\u00cbsht\u00eb me t\u00eb v\u00ebrtet\u00eb koha \u2014 dhe ka qen\u00eb p\u00ebr nj\u00eb koh\u00eb t\u00eb gjat\u00eb \u2014 q\u00eb donator\u00ebt dhe vendim-marr\u00ebsit e tjer\u00eb t\u00eb fillojn\u00eb t\u00eb investojn\u00eb para p\u00ebr t\u00eb mund\u00ebsuar organizatat dhe mediat t\u00eb krijojn\u00eb kanalet e tyre t\u00eb pavarura dhe t\u00eb decentralizuara, n\u00eb vend q\u00eb t\u00eb financojn\u00eb promovimin e p\u00ebrmbajtjes n\u00eb platforma q\u00eb na shfryt\u00ebzojn\u00eb,\u201d shton Rima Sghaier.<\/strong><\/p>\n

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N\u00eb p\u00ebrfundim \u2014 le t\u00eb kthehemi te pyetja e fillimit: t\u00eb q\u00ebndrojm\u00eb apo t\u00eb largohemi nga mediat sociale?<\/p>\n

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Victoire Rio<\/strong> nuk ka dyshim: \u201cDuhet t\u00eb q\u00ebndrojm\u00eb n\u00eb ato platforma, sepse \u00ebsht\u00eb nj\u00eb fush\u00eb beteje. N\u00ebse largohemi, kush do t\u00eb mbetet aty?\u201d<\/p>\n

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Rreth programit rajonal \u201cOur Media\u201d:\u00a0\u00a0<\/strong>Programi rajonal \u201cOur Media: Veprim i shoq\u00ebris\u00eb civile p\u00ebr t\u00eb nxitur edukimin mediatik dhe aktivizmin, p\u00ebr t\u00eb kund\u00ebrshtuar polarizimin dhe p\u00ebr t\u00eb promovuar dialogun\u201d zbatohet me mb\u00ebshtetjen financiare t\u00eb Bashkimit Evropian nga organizatat partnere:\u00a0SEENPM<\/em><\/a>,\u00a0Instituti Shqiptar i Medias<\/a>,\u00a0Qendra Mediale n\u00eb Sarajev\u00eb<\/a>,\u00a0K\u00ebshilli i Mediave t\u00eb Shkruara i Kosov\u00ebs<\/a>,\u00a0Instituti Mediatik i Malit t\u00eb Zi<\/a>,\u00a0Instituti i Medias i Maqedonis\u00eb<\/a>,\u00a0Shkolla e Gazetaris\u00eb Novi Sad<\/a>,\u00a0Instituti i Paqes<\/a>\u00a0dhe\u00a0Bianet<\/a>.<\/strong><\/p>\n

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Ky artikull u realizua me mb\u00ebshtetje financiare t\u00eb Bashkimit Evropian. P\u00ebrmbajtja e tij \u00ebsht\u00eb p\u00ebrgjegj\u00ebsi ekskluzive e SEENPM dhe nuk pasqyron domosdoshm\u00ebrisht pik\u00ebpamjet e Bashkimit Evropian.<\/p>\n

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Ko-Financuar nga:<\/p>\n

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<\/p>\n","protected":false},"excerpt":{"rendered":"

Kur u pyet n\u00ebse duhet t\u00eb jemi fare n\u00eb rrjetet sociale, Victoire Rio u p\u00ebrgjigj me nj\u00eb pyetje tjet\u00ebr: \u201cDuhet t\u00eb q\u00ebndrojm\u00eb, sepse kjo \u00ebsht\u00eb nj\u00eb fush\u00ebbetej\u00eb. N\u00ebse largohemi, kush do t\u00eb mbetet n\u00eb t\u00eb?\u201d   Nga Ilir Gashi   “Atyre nuk iu intereson t\u00eb nd\u00ebrtojn\u00eb komunitete apo t\u00eb informojn\u00eb njer\u00ebzit. 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