{"id":17277,"date":"2025-10-16T14:51:28","date_gmt":"2025-10-16T14:51:28","guid":{"rendered":"https:\/\/presscouncil-ks.org\/?p=17277"},"modified":"2025-10-21T10:44:11","modified_gmt":"2025-10-21T10:44:11","slug":"te-bllokuar-ne-algoritem-rishikimi-i-rolit-te-mediave-ne-nje-bote-dixhitale-te-manipuluar","status":"publish","type":"post","link":"http:\/\/presscouncil-ks.org\/?p=17277","title":{"rendered":"T\u00eb bllokuar n\u00eb algorit\u00ebm: Rishikimi i rolit t\u00eb mediave n\u00eb nj\u00eb bot\u00eb dixhitale t\u00eb \u201cmanipuluar\u201d"},"content":{"rendered":"

Ekspert\u00ebt paralajm\u00ebrojn\u00eb se, ndon\u00ebse largimi nga rrjetet sociale i l\u00eb hap\u00ebsir\u00eb dezinformimit, q\u00ebndrimi aty k\u00ebrkon kompromise etike dhe rezilienc\u00eb strategjike.<\/strong><\/p>\n

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Shkruar nga: Volga Kuscuoglu \/ Bianet<\/strong><\/p>\n

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N\u00eb konferenc\u00ebn Our Media, t\u00eb organizuar nga Rrjeti i Evrop\u00ebs Juglindore p\u00ebr Profesionalizimin e Medieve (SEENPM)<\/strong> dhe Qendra Mediale n\u00eb\u00a0 Sarajev\u00eb, panelist\u00ebt trajtuan dilemat etike dhe strategjike me t\u00eb cilat p\u00ebrballet shoq\u00ebria civile gjat\u00eb veprimit n\u00eb platformat korporative t\u00eb rrjeteve sociale.<\/p>\n

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N\u00eb panelin me titull \u201cDuke ushqyer makin\u00ebn q\u00eb shkakton problemet kund\u00ebr t\u00eb cilave po luftojm\u00eb \u2013 Dilema etike p\u00ebr p\u00ebrdorimin e rrjeteve sociale n\u00eb kauzat e shoq\u00ebris\u00eb civile\u201d, mbajtur m\u00eb 3 tetor n\u00eb Universitetin e Sarajev\u00ebs, diskutimi u fokusua n\u00eb m\u00ebnyr\u00ebn se si gazetar\u00ebt, aktivist\u00ebt dhe organizatat p\u00ebr t\u00eb drejtat e njeriut mund t\u00eb lundrojn\u00eb mes angazhimit me publikun dhe pjes\u00ebmarrjes n\u00eb sisteme dixhitale shfryt\u00ebzuese.<\/p>\n

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Paneli, i moderuar nga Marina Grnja<\/strong> nga Shkolla e Gazetaris\u00eb n\u00eb Novi Sad, bashkoi Victoire Rio<\/strong> nga organizata jofitimprur\u00ebse What to Fix (e cila merret me politika teknologjike dhe llogaridh\u00ebnie), dhe z. Fegja Kulenoviq<\/strong>, ekspert p\u00ebr t\u00eb dh\u00ebna dhe transformim dixhital nga Bosnja dhe Hercegovina, si dhe pjes\u00ebmarr\u00ebsen Rima Sghaier, hulumtuese dhe avokate p\u00ebr lirin\u00eb n\u00eb internet me baz\u00eb n\u00eb Itali.<\/p>\n

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T\u00eb q\u00ebndrosh apo t\u00eb largohesh?<\/strong><\/p>\n

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Kulenoviq e nisi diskutimin duke formuluar dilem\u00ebn thelb\u00ebsore: A duhet gazetar\u00ebt dhe mediat t\u00eb q\u00ebndrojn\u00eb n\u00eb platformat sociale, apo kjo \u00ebsht\u00eb n\u00eb fund t\u00eb fundit kund\u00ebrproduktive? Ai u p\u00ebrgjigj: \u201cPo edhe jo. Varet nga qasja strategjike se si e menaxhon pranin\u00eb t\u00ebnde.\u201d<\/p>\n

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Sipas tij, braktisja e k\u00ebtyre platformave pa nj\u00eb alternativ\u00eb do t\u2019i linte ato t\u00eb pushtohen nga \u201ckuazi-media q\u00eb paraqiten si burime legjitime\u201d dhe do t\u00eb dob\u00ebsonte edhe m\u00eb shum\u00eb ndikimin tashm\u00eb t\u00eb brisht\u00eb t\u00eb institucioneve mediatike.<\/p>\n

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Kulenoviq shtoi se gazetar\u00ebt tashm\u00eb po humbin rolin e \u201crojtarit t\u00eb port\u00ebs s\u00eb informacionit\u201d, nd\u00ebrsa politikan\u00ebt po i anashkalojn\u00eb gjithnj\u00eb e m\u00eb shum\u00eb p\u00ebr t\u00eb komunikuar drejtp\u00ebrdrejt me publikun.
\n\u201cN\u00ebse nuk k\u00ebrkojm\u00eb llogaridh\u00ebnien e tyre edhe n\u00eb rrjetet sociale, at\u00ebher\u00eb do t\u00eb jet\u00eb edhe m\u00eb keq p\u00ebr ne. Dhe m\u00eb e keqja do t\u00eb jet\u00eb p\u00ebr komunitetin q\u00eb p\u00ebrpiqemi t\u2019i sh\u00ebrbejm\u00eb p\u00ebrmes krijimit dhe shp\u00ebrndarjes s\u00eb dijes p\u00ebr te.\u201d<\/p>\n

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P\u00ebr m\u00eb tep\u00ebr, edhe n\u00ebse mediat ndalojn\u00eb shp\u00ebndarjen e p\u00ebrmbajtjeve t\u00eb tyre n\u00eb k\u00ebto platforma, t\u00eb tjer\u00ebt mund t\u2019i shp\u00ebrndajn\u00eb apo t\u2019i rip\u00ebrdorin ato p\u00ebr p\u00ebrfitim financiar, paralajm\u00ebroi ai.<\/p>\n

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\u201cMediet nuk mund t\u00eb fitojn\u00eb n\u00eb k\u00ebt\u00eb mjedis\u201d<\/strong><\/p>\n

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Victoire Rio theksoi kontrastin midis misionit t\u00eb gazetaris\u00eb dhe problemeve strukturore t\u00eb modeleve t\u00eb biznesit t\u00eb rrjeteve sociale, sidomos me politikat e reja t\u00eb monetizimit.<\/p>\n

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\u201cAta nuk jan\u00eb t\u00eb interesuar p\u00ebr krijimin e komuniteteve apo sjelljen e informacionit. Ata jan\u00eb t\u00eb interesuar t\u00eb shesin sa m\u00eb shum\u00eb reklama t\u00eb jet\u00eb e mundur,\u201d tha ajo.<\/p>\n

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Sipas Rio, algoritmet favorizojn\u00eb p\u00ebrmbajtje q\u00eb maksimizon koh\u00ebn e p\u00ebrdoruesve n\u00eb platform\u00eb \u2014 gj\u00eb q\u00eb shpesh n\u00ebnkupton se p\u00ebrmbajtjet politike dhe gazetareske shtyhen posht\u00eb.<\/p>\n

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\u201cN\u00eb Facebook, dikur kishe miqt\u00eb e tu, disa faqe mediatike dhe burime informacioni q\u00eb i kishe zgjedhur vet\u00eb. Tani mbi 35% apo 40% e p\u00ebrmbajtjes q\u00eb sheh nuk ka asnj\u00eb lidhje me ty,\u201d tha ajo.<\/p>\n

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\u201cN\u00eb nj\u00eb bot\u00eb ideale p\u00ebr YouTube, Facebook apo TikTok, ata do t\u00eb donin t\u00eb krijonin nj\u00eb \u2018AI timeline\u2019 vet\u00ebm p\u00ebr ty \u2014 t\u00eb dizajnuar p\u00ebr t\u00eb t\u00eb mbajtur sa m\u00eb gjat\u00eb t\u00eb angazhuar.\u201d<\/p>\n

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\u201cSkenari ideal p\u00ebr ta \u00ebsht\u00eb q\u00eb t\u00eb marrin p\u00ebrmbajtje q\u00eb askush nuk e prodhon, q\u00eb nuk duhet ta paguajn\u00eb, por q\u00eb i mban p\u00ebrdoruesit brenda platform\u00ebs sa m\u00eb gjat\u00eb.\u201d<\/p>\n

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Me modelet e monetizimit, n\u00eb t\u00eb cilat platformat e rrjeteve sociale shp\u00ebrndajn\u00eb t\u00eb ardhurat nga reklamat tek botuesit, Rio tha se \u201cato stimulojn\u00eb shum\u00eb aktor\u00eb q\u00eb vet\u00ebm shtyjn\u00eb dhe shp\u00ebrndajn\u00eb p\u00ebrmbajtje masivisht\u201d, me q\u00ebllim q\u00eb t\u00eb maksimalizojn\u00eb fitimin duke menaxhuar sa m\u00eb shum\u00eb faqe t\u00eb jet\u00eb e mundur.<\/p>\n

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Sipas saj, shumica e k\u00ebsaj p\u00ebrmbajtjeje \u00ebsht\u00eb e gjeneruar nga inteligjenca artificiale ose e kopjuar (pla\u00e7kitur), ndonj\u00ebher\u00eb madje nga vet\u00eb mediat q\u00eb po luftojn\u00eb p\u00ebr t\u00eb ruajtur dukshm\u00ebrin\u00eb e tyre.<\/p>\n

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Ajo theksoi se platformat e rrjeteve sociale trajtojn\u00eb nj\u00ebsoj p\u00ebrmbajtjet e gjeneruara nga AI me gazetarin\u00eb e prodhuar me kujdes profesional.<\/p>\n

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\u201cMediet nuk mund t\u00eb fitojn\u00eb n\u00eb k\u00ebt\u00eb mjedis, sepse ato jan\u00eb t\u00eb lidhura me standarde etike dhe nuk mund t\u00eb veprojn\u00eb si mij\u00ebra \u2018ferma p\u00ebrmbajtjesh\u2019 t\u00eb drejtuara nga bot\u00ebt dhe AI-ja,\u201d argumentoi Rio.<\/p>\n

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P\u00ebr t\u00eb adresuar k\u00ebto probleme, ajo b\u00ebri thirrje p\u00ebr rishikimin e m\u00ebnyr\u00ebs se si vler\u00ebsohet p\u00ebrmbajtja dhe si reklamuesit shp\u00ebrndajn\u00eb buxhetet e tyre n\u00eb p\u00ebrputhje me k\u00ebt\u00eb. Ajo solli si shembull portalin komunitar t\u00eb Rappler n\u00eb Filipine, ku gazetar\u00ebt dhe audienca angazhohen drejtp\u00ebrdrejt.<\/p>\n

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Megjithat\u00eb, Rio pranoi kufizimet:\u00a0\u201cKjo \u00ebsht\u00eb m\u00eb e leht\u00eb p\u00ebr redaksi hulumtuese q\u00eb prodhojn\u00eb pak p\u00ebrmbajtje. P\u00ebr prodhuesit e p\u00ebrditsh\u00ebm t\u00eb lajmeve, \u00ebsht\u00eb shum\u00eb m\u00eb e v\u00ebshtir\u00eb t\u00eb mbajn\u00eb marr\u00ebdh\u00ebnie t\u00eb drejtp\u00ebrdrejta me audienc\u00ebn.\u201d<\/p>\n

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Nd\u00ebrtimi i rezilienc\u00ebs<\/strong><\/p>\n

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Rima Sghaier<\/strong>, e cila iu bashkua panelit n\u00eb distanc\u00eb, e zgjeroi diskutimin duke folur p\u00ebr natyr\u00ebn e paqart\u00eb dhe manipuluese t\u00eb sistemeve algoritmike n\u00eb platformat kryesore, q\u00eb prej koh\u00ebsh kan\u00eb shtremb\u00ebruar dukshm\u00ebrin\u00eb e p\u00ebrmbajtjeve t\u00eb shp\u00ebrndara nga mediat e pavarura.<\/p>\n

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\u201cProblemet rreth angazhimit organik p\u00ebrkeq\u00ebsohen nga zhurma \u2014 thjesht ka shum\u00eb p\u00ebrmbajtje,\u201d tha ajo, duke iu referuar shp\u00ebrthimit t\u00eb \u201ckuazi-medieve\u201d dhe burimeve t\u00eb vet\u00eb-shpallura q\u00eb z\u00ebn\u00eb hap\u00ebsir\u00ebn e gazetaris\u00eb legjitime.<\/p>\n

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\u201cFatkeq\u00ebsisht, e shohim k\u00ebt\u00eb kudo,\u201d shtoi ajo, \u201cdhe kjo e b\u00ebn shum\u00eb t\u00eb v\u00ebshtir\u00eb p\u00ebr njer\u00ebzit t\u00eb dallojn\u00eb n\u00ebse informacioni q\u00eb shohin \u00ebsht\u00eb i besuesh\u00ebm. Tani kjo \u00ebsht\u00eb b\u00ebr\u00eb edhe m\u00eb sfiduese me futjen e p\u00ebrmbajtjeve t\u00eb gjeneruara nga AI.\u201d<\/p>\n

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P\u00ebr t\u2019iu p\u00ebrgjigjur k\u00ebsaj situate, Sghaier b\u00ebri thirrje p\u00ebr rezilienc\u00eb dixhitale strategjike brenda redaksive dhe organizatave t\u00eb shoq\u00ebris\u00eb civile.<\/p>\n

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\u201cP\u00ebr gazetar\u00ebt \u00ebsht\u00eb e r\u00ebnd\u00ebsishme t\u00eb ken\u00eb nj\u00eb kuptim strategjik t\u00eb p\u00ebrdorimit etik t\u00eb rrjeteve sociale. Kjo p\u00ebrfshin nd\u00ebrtimin e rezilienc\u00ebs. \u00c7dokush n\u00eb redaksi duhet t\u00eb jet\u00eb i vet\u00ebdijsh\u00ebm p\u00ebr kufizimet dhe d\u00ebmet q\u00eb sjellin k\u00ebto platforma dhe t\u00eb nd\u00ebrtoj\u00eb praktika p\u00ebr t\u2019i zbutur ato,\u201d tha ajo.<\/p>\n

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Sipas saj, masa t\u00eb tilla p\u00ebrfshijn\u00eb: vendosjen e cil\u00ebsimeve t\u00eb forta t\u00eb privat\u00ebsis\u00eb,\u00a0praktikimin e higjien\u00ebs dixhitale,\u00a0dhe krijimin e kanaleve alternative t\u00eb komunikimit, sidomos aty ku censura \u00ebsht\u00eb e p\u00ebrhapur.<\/p>\n

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Ajo n\u00ebnvizoi gjithashtu nevoj\u00ebn p\u00ebr transparenc\u00eb etike n\u00eb praktikat e t\u00eb dh\u00ebnave:<\/p>\n

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\u201cJini t\u00eb qart\u00eb se \u00e7far\u00eb t\u00eb dh\u00ebnash mblidhni nga audienca dhe sigurohuni q\u00eb ata t\u00eb ken\u00eb kontroll mbi m\u00ebnyr\u00ebn se si p\u00ebrdoren k\u00ebto t\u00eb dh\u00ebna,\u201d tha Sghaier.<\/p>\n

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Duke u b\u00ebr\u00eb thirrje gazetar\u00ebve q\u00eb t\u00eb prioritetizojn\u00eb z\u00ebrat e margjinalizuar n\u00eb strategjit\u00eb dhe p\u00ebrmbajtjet e tyre, ajo shtoi:<\/p>\n

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\u201cKuptoni si po fshihen apo zbehen k\u00ebta z\u00ebra. Dhe kuptoni si funksionojn\u00eb algoritmet e angazhimit dhe rekomandimit \u2014 sepse ato jan\u00eb ato q\u00eb po form\u00ebsojn\u00eb diskursin publik.\u201d (VK)<\/p>\n

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<\/p>\n

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Rreth programit rajonal \u201cOur Media\u201d:\u00a0\u00a0<\/strong>Programi rajonal \u201cOur Media: Veprim i shoq\u00ebris\u00eb civile p\u00ebr t\u00eb nxitur edukimin mediatik dhe aktivizmin, p\u00ebr t\u00eb kund\u00ebrshtuar polarizimin dhe p\u00ebr t\u00eb promovuar dialogun\u201d zbatohet me mb\u00ebshtetjen financiare t\u00eb Bashkimit Evropian nga organizatat partnere:\u00a0SEENPM<\/em><\/a>,\u00a0Instituti Shqiptar i Medias<\/a>,\u00a0Qendra Mediale n\u00eb Sarajev\u00eb<\/a>,\u00a0K\u00ebshilli i Mediave t\u00eb Shkruara i Kosov\u00ebs<\/a>,\u00a0Instituti Mediatik i Malit t\u00eb Zi<\/a>,\u00a0Instituti i Medias i Maqedonis\u00eb<\/a>,\u00a0Shkolla e Gazetaris\u00eb Novi Sad<\/a>,\u00a0Instituti i Paqes<\/a>\u00a0dhe\u00a0Bianet<\/a>.<\/strong><\/p>\n

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Ky artikull u realizua me mb\u00ebshtetje financiare t\u00eb Bashkimit Evropian. P\u00ebrmbajtja e tij \u00ebsht\u00eb p\u00ebrgjegj\u00ebsi ekskluzive e SEENPM dhe nuk pasqyron domosdoshm\u00ebrisht pik\u00ebpamjet e Bashkimit Evropian.<\/p>\n

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Ko financuar nga:<\/p>\n

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<\/p>\n

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 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ekspert\u00ebt paralajm\u00ebrojn\u00eb se, ndon\u00ebse largimi nga rrjetet sociale i l\u00eb hap\u00ebsir\u00eb dezinformimit, q\u00ebndrimi aty k\u00ebrkon kompromise etike dhe rezilienc\u00eb strategjike.   Shkruar nga: Volga Kuscuoglu \/ Bianet   N\u00eb konferenc\u00ebn Our Media, t\u00eb organizuar nga Rrjeti i Evrop\u00ebs Juglindore p\u00ebr Profesionalizimin e Medieve (SEENPM) dhe Qendra Mediale n\u00eb\u00a0 Sarajev\u00eb, panelist\u00ebt trajtuan dilemat etike dhe strategjike […]<\/p>\n","protected":false},"author":2,"featured_media":17275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92],"tags":[],"class_list":["post-17277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-sq"],"acf":{"video_title":"","video":false},"yoast_head":"\nT\u00eb bllokuar n\u00eb algorit\u00ebm: Rishikimi i rolit t\u00eb mediave n\u00eb nj\u00eb bot\u00eb dixhitale t\u00eb \u201cmanipuluar\u201d - 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