{"id":17153,"date":"2025-09-29T12:40:38","date_gmt":"2025-09-29T12:40:38","guid":{"rendered":"https:\/\/presscouncil-ks.org\/?p=17153"},"modified":"2026-06-25T11:20:37","modified_gmt":"2026-06-25T11:20:37","slug":"sloboda-dobija-smisao-kroz-samoregulaciju-i-obrazovanje","status":"publish","type":"post","link":"http:\/\/presscouncil-ks.org\/?p=17153&lang=sr","title":{"rendered":"Sloboda dobija smisao kroz samoregulaciju i obrazovanje \/ \u010clanak Brikende Red\u017eepi"},"content":{"rendered":"

Medijsko obrazovanje vi\u0161e nije luksuz, vec\u0301 nu\u017enost. Svaki gra\u0111anin treba da bude u stanju da analizira izvor, razume svrhu sadr\u017eaja i razlikuje profesionalno izve\u0161tavanje od manipulacije. To je napor koji zahteva saradnju: od \u0161kola, od ozbiljnih medija, od civilnog dru\u0161tva i od institucija.<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

Brikenda Red\u017eepi<\/strong><\/p>\n

 <\/p>\n

Nikada ranije nije bilo vi\u0161e medija na Kosovu i, istovremeno, nikada nije bilo te\u017ee informisati. Medijski proizvodi koji slu\u017ee javnom interesu i po\u0161tuju etiku i profesionalne standarde – ne samo u sadr\u017eaju, vec\u0301 i u formi – \u010desto se gube u beskrajnoj buci drugih sadr\u017eaja koji kru\u017ee digitalnim platformama. Mnogo toga nema nikakve veze sa novinarstvom, iako se kao takvo predstavlja.<\/p>\n

 <\/p>\n

Ovo nije samo odvla\u010denje pa\u017enje publici. Favorizovan algoritmima velikih platformi, sadr\u017eaj koji ima samo za cilj da privu\u010de pa\u017enju rangira se vi\u0161e i postaje vidljiviji. A to nije uvek bezopasno – \u010desto prelazi granice manipulacije, \u010dak i kada su u pitanju pitanja od velikog zna\u010daja.<\/p>\n

 <\/p>\n

U zemlji poput Kosova, gde je sloboda medija i izra\u017eavanja jedno od najvec\u0301ih dostignuc\u0301a posle rata, ova sloboda ne bi trebalo da se dovodi u pitanje zbog izazova koje digitalna stvarnost donosi. Naprotiv, to zahteva vec\u0301u posvec\u0301enost – od Saveta \u0160tampe, od obrazovnog sistema, ali i od samih gra\u0111ana.<\/p>\n

 <\/p>\n

Danas imamo dva razli\u010dita medijska profila: jedan postoji da informi\u0161e, drugi da profitira i\/ili manipuli\u0161e. Sadr\u017eaj zasnovan na \u010dinjenicama, kontekstu i ravnote\u017ei, koji odr\u017eava profesionalne standarde, ne generi\u0161e prihod i, shodno tome, te\u0161ko opstaje. U me\u0111uvremenu, tekstovi pojednostavljeni do ta\u010dke banalnosti, provokativni naslovi i pri\u010de koje podsti\u010du nametanje mi\u0161ljenja ili samo povr\u0161nu radoznalost su oni koji donose klikove, distribuciju i velike prihode.<\/p>\n

Ovaj kontrast gura novinarstvo ka dvostrukoj krizi: finansijskoj i eti\u010dkoj.<\/p>\n

 <\/p>\n

Ali \u0161ta se de\u0161ava kada sistem koji bi trebalo da \u0161titi vrednosti profesionalnog novinarstva ne uspe da se prilagodi digitalnoj stvarnosti? Danas se procena novinarstva vi\u0161e ne meri dru\u0161tvenim uticajem ili kvalitetom informacija, vec\u0301 brojem klikova, vremenom provedenim na stranici i reakcijama na dru\u0161tvenim mre\u017eama. Ova tr\u017ei\u0161na logika je pretvorila publiku od gra\u0111ana zainteresovanih za informacije u potro\u0161a\u010de brzog i \u010desto neodgovornog sadr\u017eaja.<\/p>\n

 <\/p>\n

Pitanje koje se postavlja je: kako medijska kuc\u0301a koja odr\u017eava standarde mo\u017ee finansijski opstati? U zemljama sa velikim tr\u017ei\u0161tima, ekonomski model kvalitetnog novinarstva je poljuljan tehnolo\u0161kim platformama koje apsorbuju najvec\u0301i deo prihoda od ogla\u0161avanja. Medijske kuc\u0301e istra\u017euju nove oblike odr\u017eivosti. Na Kosovu, gde je tr\u017ei\u0161te ogla\u0161avanja vec\u0301 malo, profesionalni medijski kanali – posebno oni registrovani kao preduzec\u0301a, a ne kao nevladine organizacije – suo\u010davaju se sa trostrukim pritiskom: stalno slabljenjem tr\u017ei\u0161ta ogla\u0161avanja, nelojalnom konkurencijom i nedostatkom podr\u0161ke donatora. Dodajte tome nepovoljne uslove distribucije koje diktiraju algoritmi globalnih platformi.<\/p>\n

 <\/p>\n

U me\u0111uvremenu, senzacionalisti\u010dki i neeti\u010dki sadr\u017eaj dobija na popularnosti. Kao rezultat toga, javnost po\u010dinje da gubi sposobnost da razlikuje pouzdane vesti od sadr\u017eaja koji samo izgleda kao vest. To dovodi do jo\u0161 vec\u0301e opasnosti: normalizacije dezinformacija kao dela svakodnevnog diskursa. A kada dezinformacije postanu uobi\u010dajene, \u010dak i istina po\u010dinje da se relativizuje.<\/p>\n

Ovo je tako\u0111e stvorilo kategoriju \u201dnovinara\u201c koje eti\u010dki principi nazivaju \u201dstarim novinarstvom\u201c – krutim i neprikladnim za doba dru\u0161tvenih mre\u017ea. Opasna zabluda, koja u ime tehnolo\u0161kog razvoja te\u017ei da relativizuje vrednosti koje odvajaju novinarstvo od propagande ili tra\u010deva. Provera informacija, odvajanje vesti od mi\u0161ljenja, po\u0161tovanje privatnosti i izbegavanje govora mr\u017enje – nisu luksuzi pro\u0161losti, vec\u0301 univerzalne potrebe. U ovoj stvarnosti, samoregulacija zasnovana na Eti\u010dkom Kodeksu ostaje nada da profesija nec\u0301e izgubiti svoje zna\u010denje. To je tako\u0111e najbolji na\u010din za za\u0161titu slobode medija, jer izbegava cenzuru i politi\u010dko me\u0161anje.<\/p>\n

 <\/p>\n

Savet \u0160tampe Kosova (S\u0160K), kao samoregulatorni mehanizam, vec\u0301 dvadeset godina promovi\u0161e i nadgleda sprovo\u0111enje Eti\u010dkog Kodeksa. On nije medijski \u201dpolicajac\u201c, vec\u0301 adresa gde gra\u0111ani i sami mediji mogu da se smatraju odgovornim za profesionalne standarde. Njegove odluke nisu kaznene, vec\u0301 nose te\u017einu javnog mnjenja i moralnog legitimiteta. Upravo je to njegova svrha: da odr\u017ei u \u017eivotu ideju da je novinarstvo, pre svega, javna slu\u017eba<\/p>\n

 <\/p>\n

Me\u0111utim, to je nemoguc\u0301e bez svesne publike. Medijsko obrazovanje vi\u0161e nije luksuz, vec\u0301 nu\u017enost. Svaki gra\u0111anin treba da bude u stanju da analizira izvor, razume svrhu sadr\u017eaja i razlikuje profesionalno izve\u0161tavanje od manipulacije. To je napor koji zahteva saradnju: od \u0161kola, od ozbiljnih medija, od civilnog dru\u0161tva i od institucija. Medijsko obrazovanje treba da po\u010dne rano – \u010dak i u vrtic\u0301u. U \u0161kolama treba u\u010diti kako da se razumeju mediji, kako da se prepoznaju prave vesti i kako da se razlikuju od la\u017enih ili manipulisanih vesti. To je jedini na\u010din da se izgradi odgovorno i kriti\u010dko dru\u0161tvo.<\/p>\n

 <\/p>\n

Efikasan sistem samoregulacije i istinskog medijskog obrazovanja \u010dine razliku. Ali to zahteva volju i posvec\u0301enost svih strana: mediji moraju biti transparentni i profesionalni; obrazovne institucije moraju uklju\u010diti medijsko obrazovanje u \u0161kolske programe; gra\u0111ani moraju biti selektivni i odbaciti manipulisani sadr\u017eaj; a organizacije civilnog dru\u0161tva moraju pomoc\u0301i u podizanju svesti.<\/p>\n

 <\/p>\n

Na Kosovu, gde je sloboda medija jedno od najva\u017enijih dostignuc\u0301a, moramo u\u010diniti vi\u0161e da je za\u0161titimo – ne ograni\u010davanjem govora, vec\u0301 povec\u0301anjem kvaliteta i obrazovanjem gra\u0111ana da razumeju i odgovorno koriste ovu slobodu. Samo na taj na\u010din mo\u017eemo izgraditi medije koji slu\u017ee javnom interesu i dru\u0161tvo koje donosi informisane i odgovorne odluke.<\/p>\n

\"\"<\/p>\n

(Autorka je glavna urednica Koha Grupe i predsednica Saveta \u0160tampe Kosova. Ovaj \u010dlanak je napisan u okviru projekta \u201dNa\u0161i Mediji\u201c. Stavovi i mi\u0161ljenja izneti u ovom radu pripadaju isklju\u010divo autoru i ne odra\u017eavaju nu\u017eno stavove i mi\u0161ljenja Evropske Unije. Regionalni projekat \u201cNa\u0161i Mediji: Inicijativa za unapre\u0111enje medijske pismenosti, dijalog i aktivizam sprovode, uz finansijsku podr\u017eu Evropske Unije, partnerske organizacije SEENPM, Albanski Medijski Institut, Savet \u0160tampe Kosova, Makedonski Institut za Medije, Novosadska Novinarska \u0160kola, Mirovni Institut i Bianet)<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Medijsko obrazovanje vi\u0161e nije luksuz, vec\u0301 nu\u017enost. Svaki gra\u0111anin treba da bude u stanju da analizira izvor, razume svrhu sadr\u017eaja i razlikuje profesionalno izve\u0161tavanje od manipulacije. To je napor koji zahteva saradnju: od \u0161kola, od ozbiljnih medija, od civilnog dru\u0161tva i od institucija. \u00a0 Brikenda Red\u017eepi   Nikada ranije nije bilo vi\u0161e medija na Kosovu […]<\/p>\n","protected":false},"author":2,"featured_media":17151,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[135],"tags":[],"class_list":["post-17153","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vesti"],"acf":[],"yoast_head":"\nSloboda dobija smisao kroz samoregulaciju i obrazovanje \/ \u010clanak Brikende Red\u017eepi - K\u00ebshilli i Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs | P\u00ebr nj\u00eb gazetari etike dhe profesionale<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/presscouncil-ks.org\/?p=17153&lang=sr\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sloboda dobija smisao kroz samoregulaciju i obrazovanje \/ \u010clanak Brikende Red\u017eepi - K\u00ebshilli i Mediave t\u00eb Shkruara t\u00eb Kosov\u00ebs | P\u00ebr nj\u00eb gazetari etike dhe profesionale\" \/>\n<meta property=\"og:description\" content=\"Medijsko obrazovanje vi\u0161e nije luksuz, vec\u0301 nu\u017enost. 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